Gonflé à bloc CCITB
10 March 2026

Podcast : Click here
Joanie Asselin on the Gonflé à bloc Podcast: An Inspiring Entrepreneurial Journey
Educazoo is proud to highlight the participation of its president and biologist, Joanie Asselin, on the Gonflé à bloc podcast, an initiative by the Chamber of Commerce and Industry Therese-de-Blainville.
This authentic and inspiring conversation shines a light on the entrepreneurial journey behind Educazoo.
A podcast that showcases inspiring stories
The Gonflé à bloc podcast aims to share the stories of passionate entrepreneurs to motivate and inspire the next generation of business leaders.
Through honest and meaningful discussions, each episode explores the challenges, decisions, and defining moments that shape an entrepreneurial path.
Joanie Asselin’s journey: passion, boldness, and vision
During the episode, Joanie reflects on the key milestones of her journey:
- Taking over the family business
- Growing and structuring Educazoo
- Making bold decisions that fueled its development
From a young age, she chose to invest in a bigger vision, while staying true to Educazoo’s mission: reconnecting people with animals through respectful and educational experiences.
Her journey is a powerful example of purpose-driven entrepreneurship.
Challenges and lessons along the way
Like any entrepreneurial story, Joanie’s path includes important challenges.
In this interview, she openly discusses:
- Periods of uncertainty
- Managing a growing team
- Balancing mission, scientific rigor, and business realities
These reflections provide a deeper understanding of what it takes to build a meaningful and sustainable organization.
Building a business rooted in strong values
At the heart of the conversation, one thing stands out clearly: Educazoo is more than a business.
It is a mission.
Joanie emphasizes the importance of building an organization aligned with strong values:
- Respect for animal well-being
- Accessible education
- Positive community impact
For over 25 years, Educazoo has evolved with this vision, combining scientific expertise with a human-centered approach to raise awareness about biodiversity.
Inspiring the next generation of entrepreneurs
Joanie’s participation in the Gonflé à bloc podcast reflects Educazoo’s desire to share its experience and inspire others.
This episode is a reminder that it is possible to:
- Turn passion into a career
- Build a purpose-driven business
- Succeed while staying true to your values
A powerful message for anyone looking to start a business—or simply believe in their ideas.
A conversation worth listening to
This interview offers a sincere and insightful look into entrepreneurship, told through a real story filled with passion, resilience, and determination.
One thing is certain: after listening, you’ll feel… gonflé à bloc.









